There is more to a website redesign than making it look nice. Updating your website with the latest trends and technology allows you to be a frontrunner in your industry.
Though a redesign comes with a price tag, the benefits quickly offset the investment you make. Our clients are surprised by the traffic, conversions, and sales they get by having an enjoyable, intuitive website to share with customers.
How a Website Redesign Helps Your Business Grow
Your website should be the thriving 'home' of your business on the internet.
In addition to the benefits below, redesigning your website keeps the software current. This greatly reduces the chances it will suffer a security breach or hosting problems that could take the site completely down.
Expand Leads and Sales
1. Start with a clean slate
Sometimes, it’s good to start over. If your website is older and outdated, you’re losing customers. With a redesign, you have the chance to recreate your brand to fit your marketing strategy. Your loyal customers will be happy, and you won’t be embarrassed to send new leads to your site.
2. Support your brand image
Your brand has probably changed over the years. You may have gotten rid of some services and chosen to focus on others instead. You may have even updated your graphics, logo, and colors. Or your brand isn't shining through. If your current website doesn’t align with your advertising, it will confuse your audience.
3. Increase consumer trust
Trust is one of the most important elements in a brand-customer relationship. If your website is difficult to navigate and lacks trust seals and testimonials, it’s going to be difficult for people to trust buying from you. A site makeover allows you to add credibility badges and seals, customer testimonials, social media, and more.
4. Improve conversion rates
Let’s face it. People aren’t going to convert if your site is difficult to use, lacks compelling calls to action, and has tedious forms to fill out. Work with your web developer to create a high-converting website that allows people to convert in a few clicks or less.
5. Boost rankings in the search engines
Where your website ranks in the search engines remains important because this helps people find you easily. While there are some SEO precautions you want to take with a site redesign, overall, you can expect this to increase your placement. Google always rewards sites that follow good practices.
Related: Small Business Marketing
Expand Leads and Sales
Enhance Efficiency and Reduce Expenses
6. Have more control over your content
Today’s websites make it easy to update and add content to your site. Web Designs Your Way uses WordPress exclusively for its flexibility and user-friendly features. This will give you some control over your site without having to ask a developer to make the change.
7. Take advantage of new technology
Technology continues to evolve, and if you don’t keep up, your site will not perform properly and will look much older than it actually is. With new coding, optimized images, and a mobile-responsive framework, your website will load quickly and beautifully on all devices.
8. Save money
Don’t look at the cost of a website as an expense. Once the investment is made, it will provide you with financial benefits that offset the initial cost. In fact, you’ll end up saving money because you won't be losing customers. Plus, you’ll have more control over your content and you can make easy fixes to improve site functionality without paying a developer.
Related: WordPress Web Design Pricing.
9. Surpass the competition
Unless you have a one-of-a-kind product, you are dealing with some level of competition. Review your competitors' sites and see what you can do differently. Include these changes in your site redesign and have a leg up on the competition.
10. Boost your confidence
Having a new website isn’t just good for technical reasons. It will make you and your employees feel great about your company. You can proudly send people to your website to learn about your products and highlight employees. In time, you won’t just have a website, but an active community.
Get a Free Website Redesign Consultation
Browse our website redesign project examples for ideas and inspiration.
If you’re ready to take advantage of these benefits, contact Web Designs Your Way today. We have affordable, optimized website redesign services that can transform your digital footprint.
Contact us today for a free consultation.